Your friend, a doctor, tells you to eat healthy and exercise to prevent future health concerns. She talks you through the research and full details of what to do.

Your response is a well met, “Ok” and then promptly ignored.

You pick up a book for $20 telling you the exact same thing.

You start to take some of that advice.

You spend hundreds of dollars per month on a personal trainer who gives you the exact same information as your friend and the book.

You get hard at work implementing every suggestion.

Somebody you trust offers you an incredible investment opportunity. You smile and nod.

Another person charges you $100 for the same bit of information – you invest right away.

Your parents give you advice on a situation – you meet it with some eye rolls.

Another adult you barely know offers you the same advice – it’s taken instantly.

You pirate a hundred books for your digital device and don’t read a single one.

You buy a book and read it from cover to cover.

–

It’s not that information isn’t free and available to everyone, we just don’t value it.