There are numerous ways to do this and even more ways to do it wrong.

Relating to your audience involves speaking their language in a way that sounds natural to your message. Forcing references that don’t fit comes across as inauthentic.

Sharing yourself in narrative is a powerful way to relate. As long as the experience is uniquely yours and a story that touches you deeply, it will resonate with your audience.

Those two points really encompass all the others: consider your audience and be authentic.