When you want a cup of coffee, the purest way to drink it is black.
Nothing in it.
Letting the flavour stand on its own.
Tasting it for what it is and nothing more.

But for those who don’t find it palatable, there are many ways to doctor it up:
Add sugar, milk, cream, foam, flavouring, syrup, chocolate mix, blended, more water and give it fancy names.

You still get the coffee essence (and caffeine), but without the strong smack to the taste buds.

The same can be said for a truth we’re trying to deliver.

We spend an inordinate amount of time trying to doctor up our truth to make it more palatable for people to take in. It’s a good way to get them to taste the message.

At some point, though, you’ll need to serve it to them black. If you don’t, they may never know what you really want to say.