Whenever a new endeavour is on the horizon, the first leg of it will always seem artificial.

It’s a new way of working, thinking or being and it all feels a little forced. A little too different. Not something you would intuitively do.

It can be easy to slip back into the old ways, abdicating any current attempts with something that’s familiar. More comfortable.

But like the sailor who sets to sea for adventure, there’s never going to be anything new in familiar waters.