Marketing works by playing into what we think would benefit us.

We put it together in our head and find ways we could apply it to ourselves. Then, whatever we bought into, goes unused.

The problem is the tactics of marketing have become so good that, without being provoked, we go searching for solutions on problems we don’t have.

In our heads, it’s something we would want… or want to pursue at some point.

When it goes unused, we go looking for something else.

In theory, we’re always going to get what we want.

In reality, we’re left unsatisfied.