There’s an old joke in the community of magicians that if you want to keep something a secret… publish it in a book.

The truth behind this adage isn’t too far from where we are today.

Although we have access to (almost) anything in the world at any moment, we still value something higher if we’re told it’s a secret.

What we don’t realize is there aren’t many secrets anymore.

Just people willing to do the work to put information together and those who are willing to believe anything that’s packaged in an exciting way.