There are needs of the people around you and the needs you project onto them.

If you’re ever wondering why an initiative isn’t taking off or why you can’t get people involved – you might be projecting.

Find out what is actually needed and take an innovative approach to solve the problem.

There’s no need to run a focus group or come up with a mission statement about it, just start small and see what happens.

By responding to a genuine need, you begin to solve real problems.