Too often we set our expectation to be on point with everyone else, or be slightly above the average.

What we’re really doing is aiming for mediocrity and there’s a few problems with it.

First, our expectation for what the average is happens on a sliding scale. Depending on the strength of the group we are in will determine how far you actually go. I’m a firm believer that you are the result of the five people you hang around with most.

Second, people will rise to your level of expectation. If someone is working way below where they need to be and you set the expectation to the midpoint, you’ve set a glass ceiling for them.

It’s always best to set high expectations. Ridiculously high.

But… and this is important… celebrate every step along the way to getting there.