You can give a person is your time and attention.

The effort you put into paying attention to another, focusing on their words and actions (and also what they’re not saying or doing) will provide you with a framework of what they need. In a world hyper-focused on our own image, this comes as a refreshing change.

This is the difference between tremendous marketing and asinine efforts.

The difference between a leader and a task master.

The difference between trust and skepticism.

It’s all the difference in the world.