The reason we bring in a professional, or an expert, is to tap into their expertise. It’s amazing to hear people’s frustration at the lack of time it takes the expert to finish the job.

For instance, the locksmith.

When there’s an issue with a lock and you call a master locksmith and they fix the problem within a minute, you’re not paying for the amount of time they worked. You’re paying for their expertise at being able to identify the problem and provide an immediate solution.

Yet people will rant and disparage this person because they had the audacity to charge a full rate “for a minute’s work.” 

It wasn’t a minute’s worth of work. It was a lifetime of work and you only got to see a minute of it.

Databases can instantly find information, but developers know to purposefully add loading times to make it look like it’s searching something. The value isn’t in the knowledge of power, but the perceived time it takes.

There are professional writers who finish their edits in a day, but will not send it back to the editor for a few months to give the illusion they worked really hard at it. 

Before we open out mouths to complain, “Is that it? I could’ve done that on my own!… it would do us good to know we didn’t do it on our own because we weren’t aware of what to do.

The speed at which things get done is never the factor we should use to determine quality. It’s the time, energy and investment a person has made over many years that makes it worthwhile.