Author: Seth Godin

Seth Godin writes simply, but his message is layered with incredible depth. Think of a chef who serves you a simple steak and potato dinner, but cooks it so well it tastes like something beyond you’ve had before.

His daily blog posts have been on-par, or ahead, of the times. It’s really what inspired me to keep going with my work even if only a few (or nobody) follows it.

For me, here’s the summary of the book I walked away with:

Find the smallest possible audience who will care about your work, who needs to hear it, see it and have it, then focus on just them.

However, there is a lot more going on in this book and each read through will provide another layer of insight. What’s amazing, though, is that Godin manages to stay relevant after talking about marketing for close to (over?) 20 years!

There were many points in the book where I yelled out, “Yes! This! This!!”

While I did feel he was somewhat repeating himself, or rather, hammering home the same message in different ways, I attribute this to the lens in which I was reading. If you don’t understand the nuance of a field, anything will sound like repetition when looking at it in broad strokes.

From a customer, and business, point of view, he gets it… but he’s always gotten it. It just might not be as flashy as the latest fad.