When you have multiple priorities, none of them are a priority anymore.

You end up just juggling a bunch of different tasks without a care for which one is actually important. You’re told they’re all important, but if you were to pick one and disregard the rest, what would happen?

The word only started to escalate in popularity in the 1940s and reached its saturation point during the mid 90s.

It’s so overused, that it doesn’t even mean anything anymore.

“Our customers are a priority.”

Sure they are.

“These customers will get priority seating.”

You mean, they’ll get to sit first?

“This is a priority for our city.”

Along with those thirty other things that were also deemed a priority.

Either something is a priority, or it’s something you worry about as if it was. Try not to confuse the two.