In order to get noticed in today’s world, and be successful, you must have an online presence. A website is a start, but make sure to have an email list where you funnel people and hit them with something useful like an occasional newsletter.
Then make sure your website is optimized for Google search rankings and has all the necessary SEO tags. Which, at this point, is a good time to mention adding a few blog posts that are laden with SEO words.
Now get on social media and start building an online network by connecting with other social media people. Connect with others, post often and make sure to stay on the latest trends. Don’t sell people all day because they hate that, but instead find useful things to say while hitting them with a sprinkle of self-promotion.
Have a video channel, preferably on Youtube, and put up videos on a consistent basis because people love video over text. Make sure to have a high quality camera and audio equipment, plus watch what the top youtubers are doing with their sets.
Speaking of audio, start podcasting and invite whoever you can to be on your show. People are listening to podcasts in droves and you need to be on that bandwagon or you’ll be considered irrelevant.
Remember that website you setup? Use all those channels you now have to funnel people towards a free product, just to give them a taste, and then hammer them with emails about your paid products.
Do all of this and you’ll definitely potentially maybe have a slight chance to skyrocket your business!
What’s that?
You’d rather just contact people directly? Build a network of people in real life who physically connect you to others?
That advice is so old.
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A friend of mine did the former advice for years, then gave it up and went back to the “old advice” a few years ago. She now has a thriving business, booked solid as a speaker and is working on a movie deal based on one of her books.
My in-laws are the busiest wedding officiants in the region, often turning down requests for ceremonies because they are continuously booked solid. They’ve been going strong for ten years and their entire business is word-of-mouth.
Christopher Schwartz is a master craftsman who gave up email to focus on woodworking and his writing. He is no worse for wear.
Christopher Nolan doesn’t have a cell phone or an email address.
Warren Buffet doesn’t have a computer, cell phone (or landline in his office) and has only sent one email in his life. He spends six hours a day reading and thinking, and has the same 25 employees since he first opened Berkshire Hathaway.
My mom still tells me to shut up and go to sleep.
As it turns out, the benefits of sleep are staggering to your overall health.
Old advice may just be the best advice you can take.